Cadillac Digital Guidelines
In early 2022 Cadillac Brand Strategy & Visual Identity Guidelines were released as a valuable resource for agencies. However, the digital chapter within the extensive 250-page document was limited in scope, offering only a few pages dedicated to digital media interpretation.
A first for our clients and the agency, I created a digital/web guideline to accompany the Cadillac Brand Strategy & Visual Identity Guidelines to serve as a vital resource for maintaining a consistent and impactful digital/web presence. We were limited by GM business and couldn’t create a Figma Library to share, the solution was to create a shareable PDF.
THE BRIEF:
Brand guidelines are created to help designers create products that are cohesive with the brand strategy and styling approach.
I used the pillars within the brand strategy wheel to guide the Cadillac story:
Bold, Sophisticated and Optimistic
Adhere to and extend the strategic goals of Bold, Sophisticated and Optimistic
Inform teams and designers about how to use the brand in their products
Express with clarity the themes and strategy for applying visual identity
Ensure its easily updatable through learning and feedback from teams using the brand
Define in a way that can be applied to other brand work
THE RESULT:
111 page document, continues to change and grow with the brand
Easily shared document
Win for the agency as it placed us in a leadership position to review web work to ensure it aligns leading to additional scope
Sell this if you’re clients aren’t already asking for it
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Below are some pages from the digital web guidelines.
